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Brand VI Design

Shending Capital VI Design

Create a complete high-end VIS visual identity system for financial investment enterprises. Integrate traditional ding vessel totem imagery with modern light luxury texture, implement full rollout across brochures, business cards and office supplies, and forge a steady and professional brand image for capital institutions.
  • Category Brand VI Design
  • Posted 2026-07-02
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Product Details

This project establishes a complete standardized visual identity system for Shending Capital, an investment institution. The logo reconstructs ancient ding tripod motifs into minimalist graphics; the tripod symbolizes integrity, stability and enduring business foundation, aligning with the core demand of trustworthiness in the financial capital sector. A matte black-and-gold color palette is adopted to balance premium texture and formal business solemnity. The full set of specifications applies to offline materials including brand brochures, envelopes, business cards, office notebooks, staff ID badges, drinkware, cultural and creative stationery, with unified standards for fonts, layouts and auxiliary graphics. It builds a professional, prestigious and culturally profound brand image for the capital firm from the root of visual identity, helping the enterprise convey reliable and long-term brand value during business cooperation and client communication.