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Lujiu VI Design
Lujiu VI Design
Brand VI Design

Lujiu VI Design

Lujiu Brand VI takes the oriental divine deer as the core visual symbol and integrates neo-Chinese national style aesthetics. An elegant blue-and-white color palette runs through all product materials, combining profound cultural heritage with modern minimalist texture to build an elegant cultural and creative brand image.
  • Category Brand VI Design
  • Posted 2026-07-02
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Product Details

The complete brand visual identity system of Lujiu features the auspicious divine deer as its core IP symbol. It extracts the artistic conception of traditional oriental aesthetics and combines it with modern minimalist design language. The primary color palette adopts tranquil lake blue and off-white embellished with gold and black, delivering sophisticated and restrained oriental charm. The unified visual system is applied to a full range of brand materials including business cards, letterheads and envelopes, gift packaging boxes, tote bags, tableware, office stationery and hangtags. Auxiliary patterns such as linear landscapes, cloud motifs and mountain ridges enhance recognition of the oriental style, embedding the brand core values of cultural inheritance, craftsmanship quality and harmonious coexistence with nature into every detail. Balancing formal business tone with artistic ambiance of cultural creativity, the full VI blends traditional ink wash patterns with minimalist layout design. It conveys the elegant, vibrant, positive and uplifting brand spirit, forming a highly recognizable visual system for an oriental cultural and creative brand.

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